Case study · 2018–2023
The Agency Years
Before leading, I did everything. Five years across agencies in Brazil and New Zealand shaped a generalist foundation: on and offline layouts, packaging, social media, key visuals and animation. Everything I lead today, I learned doing.
Where it started: packaging in New Zealand.
My first job was an internship at Datamars, a global agri-tech company. I designed packaging and visual communication for the New Zealand market, learning early how to work in another language and another culture.
Product box mockup from my internship. The final packaging went into production after my time there.
Big accounts, fast pace.
At W3 Haus I supported one of Brazil's biggest beauty accounts, O Boticário, on the account side, and designed for Panvel and Iguatemi: email marketing, social content and sponsored campaigns.
National brands, every format.
At Escala I created and adapted cross-platform assets for brands like Sebrae, Stihl and Piccadilly, moving between online and offline in the same week.
One designer. Twelve universities.
At Bonaparte I ran the same multi-channel campaign across 12 university clients simultaneously, solo. Each with its own brand guidelines, each with its own deadlines. It was the masterclass in consistency and scale that shaped how I manage brands today.
