Brand Designer & Design Lead

I translate brand strategy into high-performance visual assets, across branding, identity, campaigns, and everything in between.

Selected Work

Brand Strategy

Led the first major branding campaign in the company's 5-year history, integrating brand and growth into an always-on strategy.

Campaign Design

Before leading, I did everything: 12 universities at once, national brands, and packaging in New Zealand.

Brand Identity·Art Direction·Visual Design·Creative Strategy